Every day that you sit down with your laptop to work on your business, do you know who’s really running the show?

Is it you in the driver’s seat?

Or is it your fear and limiting beliefs?

I talk to so many coaches and consultants who are massively undercharging what their worth – why?

>> Because they’re AFRAID that if they charge more, they won’t sign clients.

>> Because they’re STUCK IN A STORY about themselves – that they’re not good enough or they’re not ready…

>> Because they’re living in LACK – that there won’t be enough clients for them.

And they’re letting fear run the show. Fear is in the driver’s seat, deciding where the car is going…it’s making all the decisions…and most of the time it’s saying, “Wait, let’s not go out – it’s dangerous out there on the roads.”

Well sure…every time you get in your car, there’s always a risk that you could be in an accident. Does that stop you from going out and doing what you need to do every day? No, of course not!

You’re not letting fear take over in that situation, so why are you letting it run the show in your business?

The reality is that if you’re building a business, you’re always having to stretch yourself beyond what’s comfortable…and that means fear will ALWAYS be present…no matter whether you’re starting out or you’re a gnarled veteran.

So the question is, what are you gonna do about it?

Do you let fear grab the wheel or do you tell it to take a back seat and enjoy the ride?

Here’s how you can always stay in the driver’s seat and steer your business exactly where you want it to go:

1. When the fears and limiting beliefs come up, write them down. You’ll be amazed at how much this diminishes their power over you. You’ll read some of them and just laugh because they seem ridiculous in black-and-white.

2. For the more stubborn fears, ask yourself, “Is this really true? Or is it a story I’m telling myself?” Most of the time it’ll be the latter…

3. Whether it seems true or not, look for evidence of success that contradicts the fear or limiting belief. This doesn’t even need to be related to the topic at hand. For example: you may never have run your own business before so you can’t draw on past success to reassure you that you can do it again. But, you can look for other situations where you had big challenges you overcame…and if you conquered those…why can’t you conquer this, too?

It’s that simple…it’s about realizing that you have a specific self-image about yourself – what you are and aren’t capable of…and that’s exactly what becomes your reality.

But you can change that self-image by changing the story you’re telling yourself – by focusing on evidence of success, and leaving fear in the rear-view mirror.

And if you’re still not convinced…look at this way…the most common fear that all of us experience is fear of failure…that we’ll make a massive mistake and be the laughing stock of our friends and family.

Yeah…and that’s all a bunch of hooey, too! There are no mistakes…the path you’re on may be filled with twists, turns, ups, and downs…but none of it is wrong…even when something seems like a massive mistake or failure, it’s simply a learning experience.

So, what fears and limiting beliefs are holding you back?

Maybe you’re afraid to make an investment in your business? Maybe you’re scared about being more visible? Maybe you’re afraid to raise your prices?

Whatever it is…remember that you have a choice: let fear buckle up in the driver’s seat…or strap it in on the passenger side.

You’re a smart lady…and you wanna be in control…you know what to do.

You’ve got this <3

Alex 🙂

Xox

P.S. Afraid that if you don’t show up every day on social media and constantly share content that you won’t be able to sign clients? There’s a very easy way to overcome that fear…because there’s a simple system that’s working right now to consistently book clients – all on autopilot. How? I’ll show you: https://www.alexbratty.com/automateyourbusiness