Alex Bratty Research
Helping Clients Make Strategic Data-Driven Decisions
Alex Bratty: Research Consultant
As a researcher for over 15 years, Alex has managed hundreds of qualitative and quantitative projects, helping clients understand public opinion and developing a strategy for communicating their position on a given topic. This critical research has included corporate brand/image, television program research, media testing, crisis management, and public policy issues such as health care, education, litigation/tort reform, technology, the environment, and energy.
Much of her work has been focused on message and brand/image development, not simply monitoring public opinion, but creating messages to defend and promote her client’s image and interests on complex public policy issues. Alex has worked on a range of accounts, including Achieve, The Art Institutes, the Biotechnology Industry Organization, Turner Broadcasting (CNN, HLN, Turner Sports), Pew Charitable Trusts, Pfizer, the Recording Industry Association of America, Scripps Networks, Stanford University, and The Gates Foundation, to name but a few clients.
In addition to her corporate and public affairs work, Alex has been engaged in domestic and international political research, managing national post-election survey work and various projects on public opinion research in Haiti, Indonesia, and Iraq.
Alex also has extensive experience in polling for the news media. For six years she was part of the team that worked on the NBC News/Wall Street Journal National Poll, a flagship survey that is widely regarded as a barometer of American opinion. During her time in Washington, D.C. she frequently appeared on Fox News Channel and was published in The Hill and The Washington Post.
Alex is originally from Northern Ireland, and proudly became a United States citizen in 2008. She received her Bachelor’s degree at the University of Edinburgh, Scotland for dual honors in Business Studies and French in 1997, followed by her Master of Business Administration from Villanova, PA in 2001, and she is now studying for her Ph.D. in Psychology. After many years of living on the east coast, she now lives in Las Vegas with her husband and their two Golden Retrievers, Sunny and Glory.